The New York Times Features the
SPEC MIX BRICKLAYER 500®
On Wednesday, March 7, 2018, the lead story in the New York Times Business Day section featured a half-page picture of mason Scott Tuttle competing in front of a huge crowd at the SPEC MIX BRICKLAYER 500® World Championship. The article’s headline reads, “Bricklayers Fend Off The Robots” while the ensuing content praises the skill and passion of living, breathing masons in the face of robotic bricklayers entering their space.
The article points out to the masonry industry that innovation is coming to our jobsites with trowel in hand, but journalist Quotrung Bui’s angle on the story is that highly skilled bricklayers have a distinct competitive advantage. It became increasingly clear with every word that the reporter was impressed with the precision and skill of each mason competing, which ultimately led to the conclusion that robotics have a long way to go before replacing a true craftsman.
Everyone loves a good story, especially one where a “man vs. machine” battle is presented. However, the REAL beauty of this article is that it puts masonry on the world stage to millions of readers! As an industry we’ve all worked hard to refresh our brand and create a message that characterizes the expertise, energy and pride that is masonry’s DNA. And after 16 years of fine tuning, the SPEC MIX BRICKLAYER 500 is the high performance vehicle geared to deliver the message.
After reading Bui’s article former World Championship winner Matt Cash responded with, “I’d kick that robot’s A**!” While whole heartedly embracing Cash’s attitude and tenacity, the masonry industry needs to leverage the New York Times’ admission that bricklayers are one of a kind craftsmen; the proof is the SPEC MIX BRICKLAYER 500.
It there was ever an opportune time for masonry contractors, instructors, suppliers and workers on site to invite a prospective mason, machine operator or laborer into our world…IT’S NOW! Spread the word at high schools, technical colleges and job fairs that masonry is alive and well with numerous career opportunities.