According to Brian Carney of SPEC MIX, "Our goal is to provide our readers [contractors & architects] with more timely information using multi-media files such as video clips, CAD illustrations, file attachments and hyperlinks for technical and educational information to promote masonry construction. This new format will open many doors that will significantly increase our ability to market the strengths and advantages of masonry."

In each coming issue we will focus on delivering to you a rich mix of new equipment, products, contractor safety and productivity tips, local & national association news and events. If there is information impacting mason contractors which will ultimately keep them better informed and more competitive in this ever-changing marketplace, it will be published in the e-Troweltales.

The newsletter will also be showcasing SPEC MIX Project Profiles submitted by mason contractors, architects and our national manufacturers. So if you believe you have a good feature Project that tells a great story of how your company used masonry materials and SPEC MIX to construct residential or commercial building, we want to know about it. Simply contact us through our online profile questionnaire or call 888-SPEC MIX (773-2649) and we'll help gather the information needed. Once our committee reviews particulars of the Project, it will be featured in the next e-Troweltales and posted on www.specmix.com.

SPEC MIX is encouraging all industry members to sign up to receive the new e-Troweltales by doing the following: (1) Call 888-SPECMIX (773-2649) or (2) Completing a subscription form and faxing it to 888-FAXSPEC (329-7732), or (3) Send a message to: info@specmix.com with all your contact information and email address. Please know that you're welcome to include friend or colleague to receive the news.

With 57 licensed manufacturers located in the United States and Canada, we are in a great position to keep you on top of the latest industry trends and technology, not only with SPEC MIX but what is happening in the world of masonry construction. We hope you enjoy our newsletter and look forward to expanding our communication with you. Again, please let us know what you want to hear or share that will benefit the masonry industry and its members. As we say at SPEC MIX, let's do what it takes to "KEEP GOING. KEEP MOVING. KEEP WORKING."

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